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May 26, 2023
What Is Marginal Cost Pricing & How to Calculate It
A definitive guide to the marginal cost pricing strategy: how it works, the formula for setting product price, its pros and cons, and recommendations for businesses.
May 23, 2023
What Is a Pricing Engine & Why Does Your Business Need It?
A pricing engine is a software management tool that uses data-driven algorithms to optimize prices in real time, helping businesses develop a dynamic pricing strategy.
May 10, 2023
What Is a Geographical Pricing Strategy & How to Apply It
Geographical pricing means establishing various product prices for different locations, accounting for the differences in the cost of production and transportation.
May 11, 2023
What Is Dual Pricing?
If you are wondering how to maximize profit from product sales or how to attract customers in different markets, then dual pricing is the solution that you need.
May 10, 2023
What Is Revenue Management? An Explanation of How the Strategy Works
Revenue management allows you to use your resources as efficiently as possible and increase your company's revenue by making attractive offers for customers.
Apr 25, 2023
Checkout Mistakes: Reasons Behind & Strategies to Avoid Them
Read about the 8 most common checkout mistakes and how to fix them. Improve your checkout page, attract customers, increase sales, and increase revenue.
Apr 24, 2023
What Is Dunning Management: A Comprehensive Guide
In this article, you will learn everything about dunning management: advantages, strategies, and application tips. Study the dunning process and prevent involuntary churn.
Apr 24, 2023
What Is Customer-Based Pricing?
Customer-based pricing is the concept of setting prices for products based on consumer perceptions of product value, considering demand and willingness to pay.
Apr 24, 2023
What Is Cost-Plus Pricing? Advantages, Disadvantages & When to Use It
One of the simple and effective pricing strategies is cost-plus pricing. Find out how to apply it, in which areas, and also with which strategies it can be combined.
Apr 24, 2023
What is Hedonic Pricing? Explanation of the Hedonic Pricing Method
The most effective way to form a fair price for real estate is hedonic pricing — a pricing model that includes all the factors needed and creates a fair price.
Apr 17, 2023
What are Google Shopping Feeds? How to Set Up and Use Them
Learn about the types of Google Shopping feeds and how to provide precise product data to Google Merchant Center and improve the shopping experience for your customers.
Apr 17, 2023
What Is a Price Taker: A Comprehensive Guide
Find out the definition of a price taker, and get some examples in a competitive market and in a monopoly. Which companies are price takers and which are price makers?
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