Digital Shelf
Analytics Software: See How Your Products Win Online
Priceva tracks price, stock, search position, content and reviews for your products and your competitors’ across Amazon, Walmart, Target and thousands of online stores. One dashboard, daily updates, alerts when something changes.
- Track the 6 digital shelf KPIs — price, availability, share of search, content quality, ratings and promotions.
- Get data updated daily or up to 8 times a day.
- Start free on 20 products — no credit card required.
Priceva tracks price, stock, search position, content and reviews for your products and your competitors’ across Amazon, Walmart, Target and thousands of online stores. One dashboard, daily updates, alerts when something changes.
✓ No credit card required ✓Setup in minutes
Digital Shelf Analytics Software
Digital shelf analytics is the process of collecting and analyzing data about how products appear on retailer websites and marketplaces. It measures six things shoppers see before they buy: price, availability, search position, product content, ratings and reviews, and promotions — for your products and for competitors.
The digital shelf is the online equivalent of a store shelf. On Amazon or Walmart.com, a shopper compares products in search results the same way they compare packs in an aisle. If your product is out of stock, ranks on page three or shows two images while a competitor shows eight, you lose the sale before the shopper reaches your listing.
The digital shelf is the online equivalent of a store shelf. On Amazon or Walmart.com, a shopper compares products in search results the same way they compare packs in an aisle. If your product is out of stock, ranks on page three or shows two images while a competitor shows eight, you lose the sale before the shopper reaches your listing.
Digital shelf analysis vs digital shelf monitoring
Digital shelf monitoring collects the data: prices, stock status, rankings and content, checked on a schedule. Digital shelf analysis turns that data into decisions: which SKUs lose share of search, which retailers run out of stock most often, which listings need better content. Priceva does both in one tool.
The Digital Shelf Metrics Priceva Tracks
Brands and retailers measure the digital shelf with six core metrics. Each one answers a different question about why a product sells or does not sell online.
| Metric | What it measures | What Priceva shows | Example alert |
|---|---|---|---|
| Price and promotions | Your price vs competitors, discounts, coupons | Price index per SKU, price history, promo start and end dates | “Competitor X cut the price of SKU 1042 by 15% on Walmart” |
| Availability | In stock, out of stock, limited stock | Stock status by retailer and region, out-of-stock duration | “Your SKU 2210 is out of stock on Target.com for 3 days” |
| Share of search | Share of top search positions your brand holds for a keyword | Organic and sponsored positions, share by brand | “Your share of top-10 results for ‘cordless vacuum’ fell from 30% to 20%” |
| Content quality | Titles, descriptions, images, attributes vs the standard | Missing images, missing keywords, empty attributes | “12 listings on Amazon have fewer than 5 images” |
| Ratings and reviews | Average rating, review count, negative review themes | Rating trend, new negative reviews, sentiment themes | “Rating for SKU 3308 dropped below 4.0 stars” |
| Share of shelf / assortment | How many of your SKUs a retailer lists vs competitors | Assortment coverage by retailer | “Retailer Y delisted 4 of your SKUs this week” |
How Priceva Digital Shelf Analytics Software Works
Achieve repeatable success with our highly precise price optimization and management models. Our software enables retail teams to track progress, get insightful recommendations for efficient strategies, and ultimately, meet their objectives.
Add your products
Upload SKUs by file or connect a product feed. Priceva matches each product to the same item on every retailer you choose, by GTIN/UPC or by attributes.
Choose retailers and competitors
Select marketplaces, retailer sites and search keywords to track.
Priceva collects the data
Crawlers check price, stock, search position, content and reviews daily or up to 8 times a day, including sites with anti-bot protection (Business plan and above).
Act on alerts and reports
Get email alerts on changes and export reports to Excel, CSV, XML or JSON, or pull data through the API.
Digital Shelf Monitoring Features
Digital shelf monitoring is only useful when it leads to action. Priceva turns tracked data into digital shelf optimization tasks: which price to change, which listing to fix and which retailer to restock first.
- Search and share of search reportsSee which brands and products hold the top positions for your category keywords on each retailer. Priceva separates organic results from sponsored placements, so you can see where ads, not rankings, drive visibility.
- Stock and assortment tracking
Find out which of your products and your competitors’ products are in or out of stock, on which retailer and for how long. Spot competitor stockouts and adjust price or ad spend on those SKUs.
-
Price and promotion reports
Track price changes, discounts and promotions across your assortment. Link to price history for every SKU and see when a competitor starts or ends a promotion.
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Content compliance checks
Get notified when a listing has a missing image, a wrong title, missing keywords or empty attributes compared with your approved content.
- Ratings and review monitoringFollow rating trends and new negative reviews for your products and competitors. Group review themes to find product or listing problems early.
- Custom reports and scheduled exportsBuild reports from any tracked metric and send them to your team by email on a schedule (Pro plan) or export them as Excel or CSV.
Who Uses Digital Shelf Analytics
Brands and manufacturers
Brands use digital shelf intelligence to check that every retailer shows the right price, the approved content and enough stock. Priceva adds MAP monitoring on the same data, so you see a price violation and a missing image in one report.
Online retailers
Retailers compare their digital shelf with competitors: who is cheaper, who is out of stock, who ranks higher for the same search. The data shows where to change a price and where to invest in content.
Marketplace sellers
Sellers on Amazon and Walmart track competing listings, Buy Box prices and stock. When a rival runs out of stock, you get an alert and can raise your price or increase ad spend.
Digital Shelf Analytics vs Price Monitoring
Price monitoring answers one question: what do competitors charge? Digital shelf analytics answers a wider one: why does a product sell or not sell online? Priceva started as a price monitoring platform, so price data is the most accurate layer of its digital shelf analytics.
Price monitoring
Digital shelf analytics
Main question
What price do competitors set?
How visible, available and convincing is my product?
Main users
Pricing managers, retailers
Brand managers, ecommerce and category teams
Typical decision
Change a price
Fix content, restock, change ad spend or price
Empower Your Business with Priceva's Price Tracking Solution
Take charge of your pricing strategy with Priceva's powerful price tracking tools.
Digital Shelf Analytics in Practice
Our digital shelf intelligence software has gained huge popularity among both big hypermarkets and small online shops. The companies that use our program have already achieved great financial results. Check out our cases to see how digital shelf analytics solution works.
- Discover Vileda's journey with Priceva, harnessing monitoring tool for their innovative cleaning range. Insights from Vileda's key account and territory managers highlight the transformation.
- Explore Abbott Nutrition's strategic use of price and stock level monitoring for effective long-term planning, featuring insights from their E-commerce Head.
- Discover how Arc Company's Consumer Goods division enhances efficiency and transparency by monitoring the Manufacturer's Suggested Retail Price (MSRP), underscoring its importance and impact.
- Uncover the expansive P2Pet project, an all-in-one pet care ecosystem. Learn how daily tracking of their 4000+ product range fuels their sales growth and market strategy.
Retailers, Marketplaces and Data Export
Priceva tracks the digital shelf on Amazon, Walmart, Target Plus, Home Depot, Best Buy, Costco, Wayfair, Newegg, eBay, Google Shopping and any other online store you add. You can monitor any country and currency on the Enterprise plan.
Export data to Excel, CSV, XML or JSON, or connect it to your BI or ERP system through the API.
For growing businesses
- 100,000 price checks / month
- Up to 40 products
- Unlimited monitoring regions
- Customizable monitoring frequency
- Advanced matching options
- All Business plan features
Pricing and Plans
Business
Pro
For advanced teams
For large-scale operations
$99
/month
Starter
- Repricing module
- MAP/MSRP monitoring
- Marketplace monitoring
- Monitor anti-bot protected websites
- Email alerts
- Export (CSV, XML, JSON)
All core features
Limits:
- Up to 6,200 price checks per month
- Up to 20 competitors/sites
- 1 monitoring region included
- Up to 20 products
Limits:
- 35,000 price checks per month
- Additional price checks - $0.0029 each
- 30 competitors/sites
- Extra competitor - $2.50
- 2 monitoring regions
- Unlimited products
Limits:
- 100,000 price checks per month
- Additional price checks - $0.002 each
- 40 competitors/sites
- Extra competitor - $2.50
- Unlimited regions
- Unlimited products
Limits:
- Custom check volumes (700K+)
- High-performance infrastructure with SLA
- Custom set of features
- Premium support
- Flexible competitor & region limits
- Legal & compliance support (NDA)
- Flexible invoicing
All Pro plan features
- Monitor any country, in any currency
- On-demand monitoring
- Cart price monitoring
- Custom data collection settings
- Matching services
All Starter plan features
- Comparable products monitoring
- Product page snapshots (MAP/MSRP monitoring)
- Dedicated account manager
- Monitoring behind login
All Business plan features
$199
Custom
FREE
/month
Enterprise
/no credit card required
Try before you buy
Start Tracking Your Digital Shelf
Add 20 products for free and see your price, stock and search position against competitors within a day. No credit card required.
Frequently Asked Questions
A digital shelf is every place a shopper sees your product online: retailer websites, marketplaces like Amazon and Walmart, and search engines. It includes the product title, images, description, price, stock status, ratings and reviews. Brands manage it the way they manage physical shelf space in a store.
Digital shelf analytics tracks six core metrics: price and promotions, availability, share of search, content quality, ratings and reviews, and share of shelf. Together they show whether a shopper can find your product, whether it is in stock and whether the listing convinces them to buy.
Share of search is the percentage of top search results for a keyword that belong to your brand on a retailer site. If your products hold 3 of the top 10 results for “cordless vacuum” on Walmart.com, your share of search is 30%. Priceva reports organic and sponsored positions separately.
Priceva updates digital shelf data once a day by default. You can increase the frequency to up to 8 checks a day for priority products and retailers. The number of checks per month depends on your plan: from 6,200 on Starter to 700,000+ on Enterprise.
Price monitoring tracks competitor prices and discounts. Digital shelf analytics adds stock, search position, content quality and reviews, so you can see why a product sells or does not sell online. Priceva offers both, built on the same product matching and data collection.
Yes. Priceva tracks price, stock, search position and reviews for Amazon listings by ASIN, alongside Walmart, Target and other retailers. Brands use it to spot unauthorized sellers, MAP violations and competitor stockouts on Amazon.
Priceva’s API integration uses connectivity to link with ERPs, CRMs, and e-commerce platforms. This enables automated syncing of product information, product listings, and digital shelf data directly into your existing workflows without disrupting operations.
Priceva applies machine learning and advanced analytics to analyze customer reviews, ratings, and feedback. This sentiment analysis identifies recurring themes, product strengths, and weaknesses, helping businesses improve digital shelf presence, refine positioning, and optimize messaging across e-commerce platforms.
