MAP monitoring software is a brand compliance tool that automates minimum advertised price monitoring across every public-facing channel. MAP controls advertised pricing — not the final transaction price. Retailers can sell below MAP at checkout, but cannot display those lower prices publicly.
MAP monitoring differs from general advertised price monitoring: it focuses on your own reseller network, not just the competitive landscape. IMAP (Internet MAP) is a variant specifically governing online advertised prices.
Effective minimum advertised price tracking must distinguish between different violation types. MAP monitoring detects pricing policy violations, but each case requires different evidence and enforcement. Brands should classify violations before contacting sellers, marketplaces, or legal teams.
Authorized Retailer Violations
These cases are usually the most straightforward. An approved partner advertises a covered product below the established MAP threshold. Automated monitoring can document the price, seller, URL, timestamp, and violation history before commercial escalation begins.
Unauthorized and Gray-Market Sellers
Unauthorized sellers require identification before enforcement. Seller ID matching helps connect marketplace accounts with known businesses or distribution channels. Brands can then investigate product sources, request marketplace action, or consider legal options.
In-Cart Discounts, Coupons, and Bundles
These cases require greater caution. The displayed price may meet MAP while a coupon or cart discount lowers the final price. Whether that constitutes a violation depends on the exact MAP policy. Brands should confirm policy wording with legal counsel before taking enforcement action.
Stay informed in real-time with email alerts. Receive notifications whenever there are changes in prices occur, ensuring you can promptly address any issues that may impact your brand's pricing strategy and reputation.
Multi-currency & Cross-conversion
Our solution supports monitoring in multiple currencies, allowing you to track prices across various markets seamlessly. Additionally, advanced cross-conversion capabilities enable you to compare and analyze prices across different currencies, empowering you to make informed pricing decisions and ensure minimum advertised price MAP.
Screenshot Evidence
Priceva automatically captures timestamped screenshots every time an advertised price drops below MAP — including the URL, date, and exact price. This documentation layer makes retailer conversations more precise and enforcement defensible.
MAP monitoring by Priceva - comprehensive data
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Check where the MAP price monitoring software actually scans. Coverage should include Amazon, Walmart, Google Shopping, major marketplaces, and relevant regional retailers. Missing sales channels create enforcement blind spots where violations can remain undetected.
Ask how often the platform updates pricing data. Hourly monitoring can matter on fast-moving marketplaces where prices change several times daily. A daily scan may detect a violation only after significant price erosion has occurred.
Effective MAP compliance monitoring should capture timestamped screenshots alongside the seller, price, product URL, and detection time. This creates documented evidence for retailer communication and escalation instead of relying on manually collected records.
Detection is only the first step. Look for violation histories, exportable reports, notice templates, and integrations with existing CRM or legal workflows. MAP enforcement can be automated through a violation notice workflow, helping teams manage repeat offenders consistently.
The platform should distinguish authorized partners from unauthorized and gray-market sellers. Seller identification and matching help brands determine who controls an account and trace potential distribution sources before deciding how to respond.
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From $99/mo
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$2.17B
40%
Any problems are resolved swiftly. We don't encounter lengthy auto-responses, directives to 'submit through the feedback form', anonymous operators, or other common inconveniences often found in IT companies today.
The service offers comprehensive statistics, user-friendly filters, and an extensive range of metrics that can be utilized for repricing. Notably, the subscription fee is among the most competitive in the market.
Everything is straightforward to configure, and the monitoring proceeds effortlessly, practically on autopilot, ensuring our prices consistently remain slightly below our competitors'. The support team is highly responsive – rest assured your issue will be resolved!