Google Shopping Repricer

Use comprehensive market price analysis and dynamic pricing features, create and structure campaigns based on market competitiveness, and take your brand to the next level in Google Shopping with Priceva.
You can use Priceva's tools to change the prices of goods in Google Shopping, be more profitable, and make your offers attractive for customers.

What is the usability of our service: you can upload feed lists directly from Google Shopping for further work with them. And you can also upload products in feed lists from our service to Google Shopping.

Powerful Features

Google Shopping analyzes the market and helps sellers to accurately evaluate their goods and determine their place in the market. Priceva’s services can be integrated into Google Shopping, and price change services are especially handy. This way you can easily stick to your pricing rules and pricing strategy.

Google Shopping will analyze other offers, and Priceva’s service will automatically change the prices in your online store according to the market situation. You can save hundreds of hours of your time and be sure that your brand offers the best prices at the right time.

Google Shopping Repricing Tool

When you work with Google Shopping, users can easily find products and compare prices without going to the advertiser's site. This works just like a price aggregator, which shows a selection of products from different sites when a potential buyer requests it.

The Google Shopping Repricing Tool is a service that allows you to automatically change the price of goods, which often needs to be done quickly, depending on the market situation. The advantage is that you do not have to manually change each price. Google Shopping Repricing tool will change prices according to your pricing strategy.

Why does Google Shopping matter to merchants and businesses?

Every year, the number of online stores increases. For example, the US E-commerce market in 2021 was estimated at almost five trillion dollars.

These high numbers show that ecommerce is growing rapidly and is based on sales. To get high sales, you need competitive prices. This is because 65% of consumers compare prices when they shop in a brick-and-mortar store. It’s always wise to think ahead when pricing your products.

There are two components that will help you keep your target customers in the face of such huge competition: the right pricing strategy, and instant price changes that match that strategy. The Google Shopping repricer tool can help you with that.

How do Priceva and Google Shopping work together?

Naturally, working with Google Shopping has its own nuances. In some cases, for example, if you have the highest prices in Google Shopping and you don’t have a Buy Box, you might not get the best traffic results, which means your conversion rate and return on investment will suffer. So, to make sure you always have the highest-quality data, we recommend you use Priсeva with Google Shopping Repricer.

Priceva gives you filters that help you segment your catalog according to different criteria, as well as change the prices of products to match changes in the market.

Priceva’s services are integrated into Google Shopping Repricing, so you get a huge advantage with analytics and price monitoring.

You will have more access to data than your competitors in Google Shopping, and you will get more signals about market changes, so you will always be in control of the situation and always be one step ahead.

Google Shopping Repricing and Priceva will provide you with: price monitoring (yours and your competitors’), price parsing, notifications about changes in the market, and competitor analysis.

Also, do not forget that it is possible to conveniently transfer products in feed lists from Google Shopping to Priсeva and vice versa.

Benefits of Using a Repricing Tool

Save time and resources by automating the process of collecting and processing data
To make your prices react dynamically to the market, you need to collect and process data as quickly as possible. A single human being is simply not capable of this task.

There is an enormous amount of information to process: internal and external factors, the prices of several competitors, a large number of SKUs, regional distribution — all this requires a lot of time and staff. If you use automation for dynamic pricing, you can quickly process all the relevant data and save time and money on human labor.

High-quality summary data
When humans set prices, they make mistakes. Whether it’s collecting market data or even getting a single digit wrong on a price tag, it happens. The Google Shopping Repricing tool avoids these mistakes by minimizing the influence of the human factor.

To get positive results, you need accurate data from the market. With the help of continuous collection technology, all the necessary information is collected from marketplaces, websites, and apps, and automatically compared with your prices.

How to start

Create an account
Enter your name, email address, and main preferences
Make a list of products
In XML, Excel or CSV files
Upload the products in an account
Publish the products in the project
Add links to sites
You can add links either on your own or entrust this task to our team

Pricing and Plans


Up to 40 sites/competitors
100 000 — price checks per month

Matching services available on demand:
Contact us

Up to 20 sites/competitors

20 products
  • Manual
  • Automated

Repricing module
MAP monitor module
/no credit card needed
Matching services available on demand:
  • Manual
  • Automated
Up to 30 sites/competitors
35 000 — price checks per month
Repricing module
MAP monitor module
Premium support

Custom set of features
Custom contracts & invoicing
High-performance builds with SLAs

Customer Stories

Ready to get started?
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Useful Resources

Take a look at the other useful articles on our blog. You can definitely find something for yourself and your business.

  • Vileda Case: How to Make Transparent Prices for the Entire Range of the Company
    About how Vileda, a company that sells innovative cleaning products, monitors prices, and what tasks it solves with the help of the Priceva service. Told by a key account and territorial managers of the Vileda company.
  • Abbott Case: How Price Monitoring Helps Sell Products with a Long Planning Horizon
    Learn how price and availability monitoring helps Abbott Nutrition's division to work effectively in a long planning corridor from an interview with the company's E-commerce Head, Denis Boldyrev.

  • Arс case: Minimum Effort, Maximum Transparency
    This case will tell you how the MSRP is monitored in the Consumer Goods division of the ARС company, how the work is done, why it is needed and what results it gives.

  • P2Pet Case: Current Low Price as a Sales Growth Driver
    The innovative P2Pet project is an ecosystem of services and products for pets, covering all areas of pet care in one project. We will tell you in this case about the project itself and why it needs daily monitoring of prices for more than 4 thousand products.

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