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Dynamic Pricing Software

  • We offer the best automatic price recommendations for you to make optimal decisions.
  • The pricing can be adjusted according to current inventory and sales targets.
  • You can receive information about your competitors’ prices and your customers’ demands.

Powerful Features

  • The segmentation model is continually updating according to the current needs of your business.
  • Dynamic pricing strategies will help you stay competitive in the market. And the establishment of pricing rules will allow you not to miss out on profits.
  • Customers’ readiness to pay is also considered. Dynamic pricing model acts according to market demand.

Intelligent Dynamic Pricing

Addressing Important Challenges

Today, many retail chains in different categories and formats have a large number of SKUs, whose pricing is usually done according to the same rules and markups set for the product category, depending on its role and strategy. That said, price transparency and competition forces chains to apply competitive pricing and price optimization to individual SKUs.

One of the key challenges of retail pricing is balancing the often fierce competition on front-basket and KVI baskets with the ability to price the rest of the back-basket assortment and retain, or even increase, gross revenue with the chosen pricing solution. The problem is exacerbated by the need to localize prices at the level of individual clusters of online stores based on the price recommendations.

How to maximize revenue and maintain sales

  • With our dynamic pricing software, you can solve this problem with the help of special functions:
  • Selecting and setting a rule-based Pricing Strategy to increase Gross Revenue or Revenue, depending on your goals;
  • Setting a scalable and data-driven target value: for example, maybe you don't want to maximize Gross Revenue, but only increase it by 5% or 10%;
  • Dynamic pricing based on sales and price segmentation statistics, taking into account seasonality, price sensitivity factor by SKU, formats, regions up to store clusters, and if you have developed an individual marketing strategy, then to customer segments;
  • Separation of predefined pricing software rules and restrictions by front-basket, KVI and back-basket;
  • Formation of a price ladder by price range in ecommerce. The differentiation of prices in the range is strengthened by using the ”profit triangle” principle. This allows you to get the maximum from the entire category during self-service;
  • Conducting optimized scenario modeling of price change calculations and selecting the most appropriate dynamic pricing matrix for your purposes during the forecasting;
  • Prioritizing reprice, in order to reduce the operational load on the online stores when the price minimum margin changes.
With configurable and personalized ecommerce dynamic pricing software, everything is under your control. The pricing tool helps you to set strict limits on dynamic price increases, sales reductions, and minimum profitability for individual SKUs and the entire category, as well as individual baskets.

How to Get Started

Create an account
Enter your name, email address, and main preferences
Make a list of products
In XML, Excel or CSV files
Upload the products in an account
Publish the products in the project
Add links to sites
You can add links either on your own or entrust this task to our team

Pricing and Plans


Up to 40 sites/competitors
100 000 — price checks per month

Matching services available on demand:
Contact us

Up to 20 sites/competitors

20 products
  • Manual
  • Automated

Repricing module
MAP monitor module
/no credit card needed
Matching services available on demand:
  • Manual
  • Automated
Up to 30 sites/competitors
35 000 — price checks per month
Repricing module
MAP monitor module
Premium support

Custom set of features
Custom contracts & invoicing
High-performance builds with SLAs

Priceva's Dynamic Pricing Tool

With our software and pricing tools you can confidently solve a number of important tasks through special functions:

  • Extracting additional gross income and raising the profit margin due to the elasticity of demand, i.e., by lowering the price we increase sales volume and thus recoup the losses from the discount;
  • Copying the actions of stronger competitors in the struggle for customers, for example, when your competitor makes a promo for every other product in the category, and you repeat after them simply because you are afraid of losing customer traffic.
Ready to get started?
Get a free demo project

Useful Resources

Almost all the well-known e-commerce operators have already started working with our dynamic pricing software, so it’s high time for you to do it too.

  • Vileda Case: How to Make Transparent Prices for the Entire Range of the Company
    About how Vileda, a company that sells innovative cleaning products, monitors prices, and what tasks it solves with the help of the Priceva service. Told by a key account and territorial managers of the Vileda company.
  • Abbott Case: How Price Monitoring Helps Sell Products with a Long Planning Horizon
    Learn how price and availability monitoring helps Abbott Nutrition's division to work effectively in a long planning corridor from an interview with the company's E-commerce Head, Denis Boldyrev.
  • Arс case: Minimum Effort, Maximum Transparency
    This case will tell you how the MSRP is monitored in the Consumer Goods division of the ARС company, how the work is done, why it is needed and what results it gives.
  • P2Pet Case: Current Low Price as a Sales Growth Driver
    The innovative P2Pet project is an ecosystem of services and products for pets, covering all areas of pet care in one project. We will tell you in this case about the project itself and why it needs daily monitoring of prices for more than 4 thousand products.

Frequently Asked Questions

Our Solutions