Dynamic Pricing Software for Ecommerce and Retail
Priceva adjusts your prices automatically — by rules you set or by a demand-based model trained on your sales and competitor data — so every price stays profitable and competitive, 24/7, across every store you sell on.
- Choose rule-based repricing, demand-based price optimization, or run both side by side by category.
- Prices update automatically once a day or up to 8 times a day, based on competitor and demand signals.
- Start free on 20 products — no credit card required.
Priceva adjusts your prices automatically — by rules you set or by a demand-based model trained on your sales and competitor data — so every price stays profitable and competitive, 24/7, across every store you sell on.
✓ No credit card required ✓Setup in minutes
What Is Dynamic Pricing Software?
Dynamic pricing software automatically changes a product’s price in response to competitor prices, demand, inventory and other market signals, instead of a person updating prices by hand. For ecommerce and retail, it keeps every price competitive and profitable around the clock, across every store and marketplace a brand sells on.
In practice, two different engines produce a “dynamic” price. Rule-based repricing follows a formula a merchant sets, for example “beat the lowest competitor by 5%, never below cost.” Demand-based price optimization uses a model trained on sales history and price elasticity to recommend a price nobody explicitly programmed. Priceva runs both engines on the same competitor price data, so a team can start with simple rules and move to the demand-based model without switching data providers.
In practice, two different engines produce a “dynamic” price. Rule-based repricing follows a formula a merchant sets, for example “beat the lowest competitor by 5%, never below cost.” Demand-based price optimization uses a model trained on sales history and price elasticity to recommend a price nobody explicitly programmed. Priceva runs both engines on the same competitor price data, so a team can start with simple rules and move to the demand-based model without switching data providers.
Rule-based repricing vs demand-based price optimization
Rule-based repricing is fast to set up and fully transparent: you always know why a price changed. Demand-based price optimization takes longer to train but can find a higher price than any rule would suggest, because it accounts for how demand responds to price. Most Priceva customers start with repricing rules on their core assortment and add price optimization once they have enough sales history.
How Priceva’s Two Pricing Engines Compare
Both engines run on the same Priceva data — competitor prices, stock and your own sales — so switching between them, or combining them by product category, does not mean connecting a new tool.
Aspect
Rule-based repricing
Demand-based price optimization
What decides the price
A formula you define (e.g. “match the lowest of 3 competitors minus 2%”)
A model trained on your sales history, price elasticity and competitor prices
Best for
Marketplace sellers reacting to Buy Box or competitor moves in near real time
Retailers with enough sales history who want a recommended price, not just a rule
Setup time
Minutes — a merchant configures the rule
Longer — the model needs historical sales data to train.
Comparison & recommendations
“Match Competitor X minus 5%, floor $19.99”
“Raise price to $24.99 — modeled +12% margin”.
On this page
Both, side by side
Both, side by side
How Priceva’s Dynamic Pricing Software Works
- Add your productsUpload SKUs by file or connect a product feed. Priceva matches each product to the same item at every competitor and marketplace, by GTIN/UPC or by attributes.1
- Choose competitors and channelsSelect the retailers, marketplaces and search keywords to track for every product.2
- Priceva collects the dataCrawlers check competitor prices, your stock and demand signals daily or up to 8 times a day.3
- Turn on your pricing engineSet repricing rules, switch on demand-based optimization, or run both by category — Priceva applies the new price automatically and logs every change.4
Dynamic Pricing Features
Priceva turns tracked competitor and demand data into a price you can act on immediately, not a spreadsheet you have to interpret.
- Rule-based repricingSet formulas per category or SKU: match, beat or hold a position against named competitors, with a profit floor that repricing rules can never cross.
- Demand-based price optimization
Priceva’s model learns how each SKU’s sales respond to price and recommends a price that balances margin and volume, not just the lowest number.
-
Competitor price and stock monitoring
The data foundation for both engines: prices, stock status and promotions checked daily or up to 8 times a day across every retailer you track.
-
Marketplace repricing
Automatic repricing for Amazon, Walmart, Google Shopping and other marketplaces, including Buy Box-aware rules on Amazon.
- Profit floor and price alertsEvery rule and every model recommendation respects a minimum margin you set, with an alert before any price would cross it.
- Custom reports and scheduled exportsExport price-change history to Excel, XML, JSON or CSV, or schedule a report to your team by email.
Who Uses Dynamic Pricing Software
Ecommerce retailers
Retailers with a large catalog use dynamic pricing to keep thousands of SKUs competitively priced without a person touching each one. Priceva’s rule-based engine handles routine repricing, while price optimization finds margin on slower-moving SKUs a manual process would never revisit.
Brands selling direct
Brands that sell on their own site alongside retail partners use dynamic pricing to react to a retailer’s price change the same day, protecting margin without waiting for a weekly pricing review.
Marketplace sellers
Sellers on Amazon, Walmart and Google Shopping run rule-based repricing to win the Buy Box or match a competitor within minutes of a price change, then layer in demand-based optimization once they have enough order history.
Empower Your Business with Priceva's Price Tracking Solution
Take charge of your pricing strategy with Priceva's powerful price tracking tools.
Dynamic Pricing vs Repricing vs Price Optimization
Dynamic pricing
Repricing
Price optimization
What it is
The general strategy: prices that change automatically
One engine: formula-based rules
One engine: demand/elasticity model
How the price is set
Either engine, or both by category
You define the formula
The model recommends it
Transparency
Depends on engine chosen
Fully transparent — you wrote the rule
Requires trusting the model’s training data
Typical result
—
Fast reaction to a competitor’s price change
+15% profit, +2.7% sales in Priceva deployments
Dynamic Pricing in Practice
Almost all the well-known e-commerce operators have already started working with our dynamic pricing software, so it’s high time for you to do it too.
- Discover Vileda's journey with Priceva, harnessing monitoring tool for their innovative cleaning range. Insights from Vileda's key account and territory managers highlight the transformation.
- Explore Abbott Nutrition's strategic use of price and stock level monitoring for effective long-term planning, featuring insights from their E-commerce Head.
- Discover how Arc Company's Consumer Goods division enhances efficiency and transparency by monitoring the Manufacturer's Suggested Retail Price (MSRP), underscoring its importance and impact.
- Uncover the expansive P2Pet project, an all-in-one pet care ecosystem. Learn how daily tracking of their 4000+ product range fuels their sales growth and market strategy.
Where Priceva Applies Dynamic Pricing
Priceva reprices and optimizes prices on Amazon, Walmart, Target Plus, Home Depot, Wayfair, Newegg, eBay, Google Shopping, Argos, Costco and your own online store.
Export price-change history to Excel, CSV, XML or JSON, or connect it through the API.
Export price-change history to Excel, CSV, XML or JSON, or connect it through the API.
For growing businesses
- 100,000 price checks / month
- Up to 40 products
- Unlimited monitoring regions
- Customizable monitoring frequency
- Advanced matching options
- All Business plan features
Pricing and Plans
Business
Pro
For advanced teams
For large-scale operations
$99
/month
Starter
- Repricing module
- MAP/MSRP monitoring
- Marketplace monitoring
- Monitor anti-bot protected websites
- Email alerts
- Export (CSV, XML, JSON)
All core features
Limits:
- Up to 6,200 price checks per month
- Up to 20 competitors/sites
- 1 monitoring region included
- Up to 20 products
Limits:
- 35,000 price checks per month
- Additional price checks - $0.0029 each
- 30 competitors/sites
- Extra competitor - $2.50
- 2 monitoring regions
- Unlimited products
Limits:
- 100,000 price checks per month
- Additional price checks - $0.002 each
- 40 competitors/sites
- Extra competitor - $2.50
- Unlimited regions
- Unlimited products
Limits:
- Custom check volumes (700K+)
- High-performance infrastructure with SLA
- Custom set of features
- Premium support
- Flexible competitor & region limits
- Legal & compliance support (NDA)
- Flexible invoicing
All Pro plan features
- Monitor any country, in any currency
- On-demand monitoring
- Cart price monitoring
- Custom data collection settings
- Matching services
All Starter plan features
- Comparable products monitoring
- Product page snapshots (MAP/MSRP monitoring)
- Dedicated account manager
- Monitoring behind login
All Business plan features
$199
Custom
FREE
/month
Enterprise
/no credit card required
Try before you buy
Start Automating Your Prices Today
Add 20 products for free and see your first rule-based or demand-based price recommendation within a day. No credit card required.
Frequently Asked Questions
Dynamic pricing is a strategy where a product’s price changes automatically based on competitor prices, demand, stock levels or other market signals, instead of staying fixed until someone updates it manually.
Dynamic pricing is the outcome: prices that change automatically. Repricing is one way to get there — a formula you define. Price optimization is the other — a model trained on your sales data. Priceva offers both, built on the same competitor price data.
Yes. Dynamic pricing is legal in the US as long as the same rules apply to every customer; charging different prices based on rules.
Yes — more retailers use dynamic pricing every year as competitor and demand data becomes easier to collect. The advantage now goes to sellers who update prices with software rather than a weekly manual review.
A dynamic pricing strategy is the set of rules or goals behind automatic price changes — for example, always beating a named competitor, protecting a minimum margin, or maximizing revenue during a demand spike.
Priceva updates prices once a day by default, with an option to check up to 8 times a day for priority products and competitors.
Priceva sets prices with two engines: rule-based repricing, which follows a formula you define, and demand-based price optimization, which recommends a price from a model trained on your sales history. You can use either engine, or both, by product category.
Most dynamic pricing platforms sell one blended “AI” engine. Priceva keeps rule-based repricing and demand-based price optimization separate and transparent, and offers a free plan for 20 products — competitors in this category require a sales call before you see a price.
Yes. Priceva’s rule-based repricing engine supports Amazon, including Buy Box-aware rules, alongside Walmart, Google Shopping and other marketplaces.
