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Blog

Nov 23, 2022
What is the Price Index: Definition & Calculation
A full guide to calculating the price index: formulas, pro tips for marketers, and why it should be used by eCommerce businesses.
Nov 13, 2022
The Best Pricing Trends in E-commerce for Revenue Growth This Year
Make your pricing strategy more relevant and efficient by exploring and following the biggest e-commerce pricing trends in 2022-2023.
Nov 11, 2022
What Is Price Perception & Why is it Important?
An in-depth look into how customers perceive price: what factors affect their buying decisions, how to evaluate perception and adjust it using a marketing strategy.
Nov 03, 2022
Bundle Pricing Strategy: How It Helps to Optimize Pricing & Increase Sales
A complete guide to the bundle pricing strategy: when and why it is utilized, how it can help your business grow revenue and promote products, its advantages and drawbacks.
Oct 27, 2022
What is Variable Pricing & How to Take Advantage of the Strategy?
A complete guide to the variable pricing strategy: how it works, what models are used by e-commerce projects, and why it should be introduced cautiously.
Oct 24, 2022
Seasonal Pricing Strategy: A Comprehensive Guide
Find out how seasonal pricing strategies work, the ways to develop and implement them and improve the efficiency of dynamic pricing.
Oct 06, 2022
Price Testing: The Complete Guide to Price Testing Methods
Find out which price testing methods are used in e-commerce, how to choose the one for your business and process pricing data more efficiently.
Oct 05, 2022
Introductory Pricing: How to Set and Use this Strategy
The full guide to introductory prices: how it helps to build a customer base and increase your profits.
Aug 25, 2022
What is Unilateral Pricing Policy?
A complete guide to the Unilateral Pricing Policy: what it is, why it is so efficient, how it differs from MAP, and which you should use for your e-commerce business.
Aug 23, 2022
Top 6 Repricing Strategies for Sellers You Need to Know
How to avoid making mistakes when you adjust prices? Read this practical guide on repricing strategies for online sellers and pro tips to help you craft your tactics.
Aug 08, 2022
Comparison Shopping Engines for E-commerce: The Comprehensive Guide
Did you know that comparison shopping engines are more than a price analysis tool? Find out how they benefit buyers and sellers, and what retailers should consider when using CSEs.
Aug 08, 2022
Promotional Pricing: Pros, Cons & How to Implement
A full guide to the promotional pricing strategy: find out how it works, discover the most common types of price promotions, their pros and cons, and expert tips for successful implementation.
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