The Good Guys Price Beat & 30‑Day Price Guarantee Explained

The Good Guys price match policy is designed to make sure shoppers always get a better deal. Their everyday Good Guys Price Beat works online and in-store, beating an eligible competitor’s price on like-for-like products. For even more savings, Gold Service Extras members get the 30-Day Price Guarantee, which refunds 120 % of the difference as Store Credit if the price drops within 30 days of purchase.

Whether you’re buying appliances, tech, or home goods, this policy gives you leverage before and after purchase. It works across Australia, both via The Good Guys’ website and in their retail stores. Customers can negotiate better deals, take advantage of instant savings, and ensure they don’t overpay.

Price Beat is The Good Guys’ promise to beat an approved competitor’s current price on identical products. If you shop online, eligible product pages include a Price Beat box. This tool automatically checks approved competitors and displays the lowest available price. You can lock in that price instantly before checkout.

In-store, customers can request the Price Beat before purchase by showing proof of a competitor’s offer. This can be a printed ad, a screenshot on your phone, or a URL. Staff verify the price, model, and stock availability. If it meets the conditions, you’ll get the lower price plus the beat.

If you prefer to confirm before visiting, you can call 1300 942 765 and speak to a store representative. Pre-purchase price beats can also be negotiated via the Good Guys website’s contact options. For large appliances or express delivery items, applying the Price Beat can significantly improve the total deal.

The Good Guys only match or beat prices from approved competitors based in Australia. These include:

• JB Hi-Fi
• Harvey Norman
• Target
• Appliances Online
• Officeworks
• Myer
• Bing Lee
• Retravision
• Big W
• David Jones
• Joyce Mayne

Products must be identical in brand, model number, and specifications, and must be in stock at both retailers. Offers from Amazon or Kogan are generally excluded unless they are sold directly by the Australian branch and meet all conditions.

Not all prices qualify. The Good Guys exclude:

• Clearance items, factory seconds, refurbished or open-box products

• Cashback offers, coupon codes, or finance/bundle deals

• Member-only prices or loyalty program discounts

• Competitor prices that include delivery or installation fees in the offer

• Auction sites like eBay, Amazon marketplace listings, Kogan marketplace products

• Grey imports or products without Australian warranty

Prices must be inclusive of GST and delivery charges, and the competitor must be a current approved retailer. The product must be available for immediate delivery or collection.

The 30-Day Price Guarantee is available to customers who add Gold Service Extras to their purchase. This membership benefit gives post-purchase protection: if the price drops at The Good Guys or any approved competitor within 30 days of purchase, you get 120 % of the difference as Store Credit.

For example, if you buy a fridge for $1,200 and it drops to $1,100 within 30 days, you’ll receive $120 back in Store Credit (120% of the $100 difference). This credit can be used on your next purchase and is valid for 90 days.

You must submit a claim online, include proof such as a dated screenshot or URL, and ensure it’s within 30 days of your original purchase. Only one claim is allowed per product, and claims are reviewed for eligibility before credit is issued.

Step-by-Step: Claiming Price Beat or 30-Day Guarantee
For Price Beat before purchase:
Start by confirming if your product within the chosen category and retailer is eligible. Check the official list of approved competitors and ensure the item matches in brand, model number, and specifications. The price must be current and inclusive of GST, with the competitor having stock ready for immediate delivery.

Next, prepare your proof—this could be a print ad, an egift screenshot, or a live URL showing the advertised price. Bring this into the store or call 1300 942 765 to verify the details. The store team will confirm stock availability, the advertised total, and that there are no applicable exclusions such as clearance or promotion pricing.

Once approved, you’ll complete the purchase at the reduced price, allowing you to save money instantly and discover a great way to shop smarter. If you’re shopping at The Good Guys online, use the Price Beat box to apply the match before checkout.

For the 30-Day Price Guarantee with Gold Service Extras:
First, keep an eye on prices at The Good Guys and approved competitors within 30 days of purchase. If you spot a lower price, gather your proof (URL, date-stamped screenshot) immediately. Submit your claim via The Good Guys’ online form.

Your claim will be reviewed for eligibility, checking stock status and retailer approval. If successful, you’ll receive Store Credit worth give you back 120 percent of the difference. This credit is issued within five business days and valid for 90 days, giving you plenty of options at The Good Guys for your next bargain. Always ensure the competitor’s offer is still live when you submit to avoid delays.

Customer feedback on The Good Guys’ Price Beat and 30-Day Price Guarantee is generally positive. Many shoppers appreciate the comfort of knowing they can claim after purchase and enjoy instant savings during checkout. Online customers especially value the Price Beat box, which allows them to use it to pay less without leaving the site.

The give you back 120 feature is praised for delivering more than just the difference—offering Store Credit that can be used on a wide range of products. This has been described as a smart saving money method that adds tangible value beyond traditional price match offers.

However, some note that customer service can vary between store locations. There are occasional delays in verifying competitor prices, and the membership requirement for post-purchase claims via Gold Service Extras can be a barrier for casual buyers. Still, most agree that if you verify the details, act quickly, and follow the correct price adjustment policy, you can reliably secure strong savings.

A strong price match policy builds trust and keeps customers from defecting to competitors. For retailers, it’s a strategic tool—but it also demands accurate competitor monitoring.

That’s where Priceva comes in. This price monitoring platform tracks thousands of SKUs across approved competitors like JB Hi-Fi and Harvey Norman. Retailers get automated alerts when rivals drop prices, so they can respond by adjusting their own offers or triggering a price match.

Priceva helps maintain profit margins by showing where and when to match, beat, or hold price. For brands selling through multiple Australian retailers, it ensures price compliance and consistent positioning in the market.

Under Australian Consumer Law, customers have statutory rights to repair, replacement, or refund for faulty goods. The Good Guys’ Price Beat and 30-Day Price Guarantee are additional benefits and do not replace these rights.

These policies offer extra value for savvy shoppers, but they operate separately from legal consumer guarantees. Knowing both sets of rights means you can shop more confidently and protect your investment.

The Good Guys Price Beat is more than just a promotion—it’s a great way to secure everyday savings by beating approved competitors on identical products both in-store and online. When combined with the 30-Day Price Guarantee available through Gold Service Extras, you’ll not only match but exceed the savings. This policy will give you back 120 % of the difference as Store Credit, letting you reinvest in your next purchase from the wide options at The Good Guys range.

To make the most of these offers, preparation is key. You’ll need to verify that the competitor is approved, ensure the price adjustment policy applies, and gather strong proof like a dated screenshot or URL. Act quickly—whether it’s before purchase or within 30 days after purchase—because speed often determines eligibility. For added comfort, keep in mind that The Good Guys’ friendly customer service team can assist if you’re unsure about the fine print or need help submitting a claim.

For businesses, leveraging smart tools like Priceva can turn this into a competitive advantage. With real-time competitor tracking, automated alerts, and pricing analysis, retailers can spot bargain opportunities and align offers in Australia’s fast-moving market. Whether you’re a consumer chasing the best deal or a brand maintaining price competitiveness, understanding and applying these policies is a proven way to stay ahead.

If you have Gold Service Extras and the price drops at The Good Guys or an approved competitor within 30 days, you receive 120 % of the difference as Store Credit, valid for 90 days.

Approved competitors include JB Hi-Fi, Harvey Norman, Target, Appliances Online, Officeworks, Myer, Bing Lee, Retravision, Big W, David Jones, and Joyce Mayne.

Exclusions include clearance or refurbished stock, member-only deals, cashback offers, bundle promotions, auction sites, marketplace listings, grey imports, and any items without Australian warranty.