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Pricing Solutions for Consumer Packaged Goods

Stay ahead of the competition by delivering the best deals for your customers. With AI-driven software by Priceva, you will always get relevant pricing data and be able to optimize your rates for maximum profit growth.

Reach All Your Goals

  • Streamline pricing analysis with webstore crawling
  • Improve your profit margin and sales volume
  • Optimize product prices and stay proactive with discount campaigns
  • Stay in the know about competitors’ pricing strategies and products
  • Keep tabs on product assortment and control your stock

Pricing for CPG Retailers & Brands

When it comes to the CPG industry, market players should stay proactive in order to price goods smartly and reap maximum profits. Deploy Priceva solutions and you will receive real-time pricing data about your resellers and competitors. We offer a full tech stack for in-depth market analysis.

Get the right price positioning

The biggest challenge in the retail industry is positioning against other products and competitors on the market. Armed with automatic price intelligence, you can gather price insights faster than other brands and adjust your pricing strategies accordingly. Forget about manual research and use actionable insights generated with the latest pricing data in your field.

Introduce new products smartly

Before you decide on the pricing of your new consumer packaged goods, you need to discover customers’ willingness to pay and explore market trends. With Priceva price tracker, you can research other products’ performance and predict customers’ behavior in relation to your innovative items.

For example, Priceva’s tracker can show you the number of items in stock, which allows you to make conclusions about the popularity of certain goods among consumers. Similar analysis can be based on price changes: low quotes mean that the product is in low demand, while price growth can be a sign of high demand for an item.

It’s more than just testing prices — you can test different pricing approaches and marketing strategies in order to figure out the most optimal price point. With reliable information at your fingertips, you can successfully launch a product and skim maximum profit throughout its life cycle.

Overcome market challenges

Many situations on the market can make pricing strategies complicated. How should you price your products during massive sale events? What can be done when you face a falling demand? Overcome any pricing problem with Priceva — it will help you research your competitors’ strategies and predict how price adjustments will impact consumer behavior.

Calculate price points flawlessly

It is not an easy task to monitor the prices of CPG in real time and adjust them accordingly. Priceva automates these tasks via website crawlers that fetch relevant data and pass it to our repricing software. As a result, you get timely pricing suggestions based on supply and demand, as well as historical price performance. Lastly, you can automate the repricing process and set up timely price updates on separate products and their categories.

Show product value

With the right pricing for your products, you can align customers’ expectations with what is delivered on shelves. Reasonably priced products contribute to sales volume growth and raise brand loyalty. Plus, with Priceva, you can define pricing limits for your products and receive notifications about MAP violations.

Test different pricing strategies

How would a price increase or reduction impact consumer behavior? In order to set right cpg pricing strategy making data-driven predictions with Priceva and test various pricing approaches based on different metrics is the way. From price skimming to introducing decoy products, Priceva price intelligence software can assist you on the way to crafting a perfect strategy for CPG.

How to Start

Create an account
Enter your name, email address, and main preferences
Make a list of products
In XML, Excel or CSV files
Upload the products in an account
Publish the products in the project
Add links to sites
You can add links either on your own or entrust this task to our team
Ready to get started?
Get a free demo project

Other Solutions

Discover Priceva solutions for other retail segments — get inspiration and ideas for improving your business.

Explore and Learn

Check out Priceva’s knowledge base: our team shares pro tips on price strategies and comprehensive guides: