Comparison shopping engines (CSEs) are websites that allow visitors to monitor various retailers’ offerings and search for products. CSEs provide a data feed with product images and characteristics shown side by side, which simplifies the process of shopping. When a user clicks on a product, he goes to the seller’s website, where the purchase can be completed.
For retailers, comparison shopping engines are a way of online advertising. To display products on comparison engines, businesses need to pay a fee and submit photos, description, prices and other information that could be relevant to potential buyers. Customers love comparing goods, this is why shopping engines help businesses to attract potential buyers.
Price comparison engines appeared as long ago as 1995: the BargainFinder website can be considered the first prototype for modern CSEs. Today, the most popular solutions include Google Shopping, Shopzilla, Bing Shopping, PriceSpy, and Yahoo Shopping.
At first glance, it may seem illogical to put your products in line with your competitors by using a price comparison engine, but this tool can provide your audience with product insights and improve sales.