A guarantee to make up the difference in price is a preemptive defense. The dealer's promise to cover any price difference can convince the customer that he should not look for a better product, since that store always offers the lowest price. Lowering prices prevents the business from expanding; customers remain loyal, but for that they demand constant price-matching guarantees. All that price matching leads to is a steady drop in profits, despite the preservation of sales. Sooner or later, market players realize that prices (and margins) are better kept high. The matching result is tacit collusion: maintaining high prices without explicit agreement between the companies.
Priceva helps retailers avoid possible risks and efficiently use pricing strategies and policies.
When an assortment is measured in thousands of items, manual matching becomes difficult. In addition, human error has an effect on such large scales.
The system allows you to download the necessary sections on competitors' resources or even entire sites and automatically find identical products in a huge array of data.
Processing 10,000 SKUs will take about 2 hours and can be automatically repeated according to a set schedule in order to keep the database up to date for price monitorization.
A flexible methodology of settings allows for individual configuration for a variety of purposes. For example, it is possible to compare not identical products, but analogues (similar products) according to any rules.
The Priceva system has three matching scenarios:
- If there are no more than 10-20 products to monitor, the user can select links manually - it's not hard to cope with this volume.
- If the number of monitored products is several dozen or even hundreds, it is easier (and faster!) to order matching in the service - special editors will perform the selection of links.
- If the goods do not have articles or standard markings, Priceva technical support configures automatic parameter matching for this task.
It's up to the selling retailer to decide which scenario to choose; we just recommend paying attention to a very important factor when choosing: regularity of reference points for comparison.