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Anchor pricing is one of the most effective ways to increase revenue. In this article, you can learn how the anchor works and how to apply this strategy.

Do you want to know how to properly conduct a price audit? Do you know why it’s necessary? What benefits can you get from a price audit? Here you can find out all the information.

How does a predatory pricing strategy work? Is it legal? What could be the consequences? All this, as well as examples of companies, you can find in this article.

Learn how the demand-based pricing strategy generates sales, profit, and loyal customers. Choose your business growth model powered by customer demand and technology.

Everything about captive pricing: examples, tips, strategies and FAQ. Learn how to use captive pricing and increase revenue, sales and customer loyalty.

All the necessary information about EAN Number in this article. And also: EAN Code variations - EAN-13 and EAN-128, application and how to get an EAN Code.

How to measure the performance of your pricing strategy effectively? This guide explains the ways to assess and improve your pricing policy, and why cost isn’t the only benchmark.

Discover the essentials of the Key Value Item pricing strategy: how it works, when it can be effective for an E-commerce business, and how to implement it without mistakes.

Discover the most widely used smart pricing strategies in e-commerce, find out how to set prices for your products and automate online price tracking.

All you need to know about the penetration pricing strategy: how it promotes product purchases, when it should be used, and its advantages and disadvantages for businesses.

Do you want to get rid of sticky prices, but don't know how to do it? Read this article! Examples, stickiness triggers, and special considerations – everything you need to know about price stickiness.

Why do you need a Minimum Advertised Price and how can a MAP help develop your business? What is a MAP violation and how to deal with it? Read here!