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Differential Pricing Strategy: What It Is and How to Use It Effectively

A complete guide to differential pricing: what it is, how to segment the audience, pros & cons, and guidelines for successfully implementing the strategy.

Decoy Pricing: How to Use This Strategy

Find out how the decoy pricing strategy works, why it is widely used among online retailers, and how your business can benefit from it.

What is Price Sensitivity and How to Measure It?

Everything you wanted to know about price sensitivity analysis: why it matters for retailers, how it is used for the pricing process, and ways to calculate how price sensitive an item is.

What is a Premium Pricing Strategy: Complete Guide

A complete guide to the premium pricing strategy: find out when it can be used, how it differs from other pricing methods, its pros and cons, and ways to implement it to maximize your brand’s profit margin.

EDLP: Everyday Low Pricing Strategy

Read this full guide to the everyday low pricing strategy: how it works, why retailers use it, the pros and cons, and ways to implement it.

Price Point: Meaning, Examples How It Works

Read this definitive guide to price points: find out how to set a perfect price for products in the retail sphere to reach maximum sales volume and profit margin.

Loss Leader Pricing – Everything You Need to Know About the Strategy

All you need to know about the loss leader strategy: what it is, how your business can get the most out of it, major ways to implement it, and its pros and cons.

What is Price Skimming? Definition, Pros Cons

How to maximize your profit from a new product? Read this full guide to the price skimming strategy: how it works, its pros and cons, and the secrets of successful implementation.

What is MAP Pricing? Importance & Protection for Brands

Find out how a MAP policy helps manufacturers and brands control prices, why it should be used in the retail industry, and the best ways to monitor retailers.

The Top 12 Best Pricing Strategies for e-Commerce

Discover the most popular price formation strategies for e-commerce and find out how to find and implement the best pricing method to really grow your business.

Value-Based Pricing Strategy: How to Implement it and Avoid Risks

A full guide to the value-based pricing method: how it works, ways to calculate the optimal price, its pros and cons, and recommendations for retailers.

Price Elasticity of Demand Guide: Strategy & Examples

A detailed guide to the price elasticity of demand: calculation formula, examples of products, and factors contributing to it.

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