10 Best Product Page Practices for eCommerce

Creating the best product pages is essential for succeeding in the competitive world of ecommerce. A compelling product page can make or break a sale, shaping the customer journey from discovery to checkout. The right design, optimized elements, and persuasive content are not just luxuries—they are necessities. In this guide, we’ll dive into 10 best practices for product pages in 2024, providing actionable advice and real-life design examples to inspire your ecommerce website.

Effective product pages do more than display items; they engage customers, answer questions, and boost credibility. Whether you’re building your first online store or refining an existing one, these tips will help you create product pages that convert visitors into loyal buyers.

About Bellroy and What It Sells
Bellroy is a premium brand that specializes in high-quality wallets, bags, phone cases, and travel accessories. The company is known for its sleek, minimalist design and commitment to sustainability. It focuses on creating products that are both stylish and functional, using eco-friendly materials like recycled fabric and responsibly sourced leather. With a reputation for durability and smart organization, Bellroy attracts customers who appreciate well-crafted accessories that enhance their daily lives.

What Makes Bellroy’s Product Page Stand Out?
Bellroy’s product page is a benchmark for ecommerce websites looking to build product pages that engage potential customers and drive conversions. The well-designed product pages incorporate essential elements such as high-quality images, interactive features, and persuasive product descriptions. Below are the standout aspects that make Bellroy’s product pages some of the best in the industry.

1. Visually Appealing and Interactive Design

• The clean layout uses a neutral background, making the products stand out.
• High-resolution product images provide customers with multiple angles, showing the fine details and craftsmanship.
• Interactive elements, such as zoom-in options and lifestyle images, create an immersive shopping experience.
• The landing page has a bold hero image with a catchy slogan, engaging customers from the first click.

5. Transparency and Trust Signals

• Bellroy’s best product pages include sections on sustainability, manufacturing processes, and return policies.
• The brand highlights its Certified B Corp status, reinforcing ethical and responsible business practices.
• Clear shipping details, warranties, and return policies provide assurance to potential customers.

Key Takeaways from Bellroy’s Product Pages
Bellroy’s effective product pages provide a best practice example for ecommerce businesses looking to optimize their online store. Here’s what we can learn from Bellroy’s well-designed product pages:

✅ Use high-quality images and interactive elements to enhance the customer journey.
✅ Write compelling and informative product descriptions that highlight product specs and benefits.
✅ Leverage social proof with customer testimonials, user-generated content, and star ratings to build trust.
✅ Ensure a clean layout and seamless navigation, making it easy for customers to browse product categories.
✅ Include clear CTAs and pricing details to encourage conversions and eliminate hesitation.
✅ Offer transparency with return policies, eco-friendly certifications, and business ethics information.

Bellroy’s best product pages set a gold standard in ecommerce by combining design, functionality, and trust signals. By adopting these techniques, other ecommerce stores can significantly improve their conversion rate and overall online shopping experience.

About Luxy Hair and What It Sells
Luxy Hair is a well-known ecommerce brand specializing in high-quality hair extensions. The company focuses on making premium hair products accessible to customers looking for volume, length, and effortless beauty. Luxy Hair's online store offers clip-in, halo, and ponytail extensions in various shades, helping potential customers find their perfect match. The brand identity revolves around luxury, ease of use, and enhancing natural beauty.

Luxy Hair’s mission is to provide an online shopping experience that makes buying hair extensions seamless. Their product pages reflect this approach by offering detailed guides, shade-matching tools, and expert advice, ensuring that customers find the right product for their own lives. The website visitors are encouraged to explore various hair styling options, thanks to engaging visuals and product descriptions that highlight quality and convenience.

What Makes Luxy Hair’s Product Page Exceptional?
Luxy Hair’s product page is a prime example of best practices in ecommerce website design. The brand successfully integrates all the key elements required to build product pages that engage and convert potential customers. Below are the standout aspects of Luxy Hair’s effective product pages.

1. A Visually Appealing and Interactive Shopping Experience

• The landing page features a high-quality image of models with Luxy Hair extensions, immediately establishing an emotional connection with the audience.
• Interactive elements, such as a shade-matching tool, guide potential buyers to select the perfect color for their extensions.
• The product pages include lifestyle product images, showing how the extensions look in real life, which builds trust and boosts credibility.

Key Takeaways from Luxy Hair’s Product Pages
Luxy Hair’s well-designed product pages provide an ultimate guide for ecommerce businesses looking to create high-converting product pages. Here’s what we can learn from Luxy Hair’s best product pages:

✅ Use high-quality images and lifestyle visuals to showcase products in real life.
✅ Write compelling product descriptions with clear product specifications to educate and inform buyers.
✅ Leverage social proof through customer testimonials, reviews, and media recognition to boost credibility.
✅ Ensure seamless navigation and strong CTAs that guide customers toward purchasing.
✅ Engage customers with interactive tools, such as shade-matching, for a personalized online shopping experience.
✅ Maintain a strong brand identity with an emotional appeal that connects with potential customers.

By implementing these strategies, small businesses and ecommerce websites can significantly improve their conversion rate and provide an engaging product page experience that encourages repeat purchases.

About Brooklinen and What It Sells
Brooklinen is a well-established ecommerce brand specializing in high-quality bedding, bath essentials, and home textiles. Known for its luxurious yet affordable products, the brand has built a loyal customer base by offering premium sheets, comforters, pillows, and loungewear. Brooklinen positions itself as a direct-to-consumer brand, eliminating middlemen to provide superior-quality products at competitive prices.

Their online store is designed to create a seamless online shopping experience for customers, focusing on ease of navigation, trust signals, and an aesthetically pleasing layout. Whether shoppers are looking for a cozy bedroom upgrade or high-quality bath linens, Brooklinen offers a compelling product page experience with clear descriptions, strong social proof, and a clean layout.

What Makes Brooklinen’s Product Page Exceptional?
Brooklinen’s product pages are an outstanding example of how to optimize an ecommerce website for conversion rates. Every aspect of the landing page is designed to engage customers, build trust, and drive sales. Here’s what makes Brooklinen’s effective product pages stand out:

1. A Clean, Visually Appealing Design with High-Quality Images

• The landing page features a hero banner with a high-quality image showcasing the product quality and a promotional offer.
• Brooklinen’s product images use neutral backgrounds to maintain a visually appealing aesthetic that highlights the texture and color of the textiles.
• The product pages feature interactive elements, such as bundle savings, which allow customers to explore product variations easily.

Key Takeaways from Brooklinen’s Best Product Pages
Brooklinen’s well-designed product pages are an ultimate guide for ecommerce businesses looking to build product pages that convert. Here’s what we can learn:

✅ Use high-quality product images with a neutral background to maintain a minimalist yet luxurious feel.
✅ Incorporate strong social proof by showcasing customer testimonials, user-generated content, and media mentions.
✅ Provide detailed and informative product descriptions that highlight fabric quality, care, and durability.
✅ Ensure smooth navigation and strong CTAs to streamline the customer journey.
✅ Maintain a strong brand identity by reinforcing trust signals, like warranties and high-quality materials.
✅ Leverage interactive elements such as bundles and discounts to engage customers and increase order value.

Brooklinen’s product pages set a high standard for ecommerce businesses looking to create an immersive and trustworthy online shopping experience. Whether you're a small business or a growing brand, applying these best practices can help increase conversions and boost customer engagement.

About Volkswagen and What It Sells
Volkswagen is one of the world’s most recognized automotive brands, known for producing high-quality, innovative vehicles. The company offers a wide range of automobiles, from fuel-efficient sedans to high-performance SUVs and cutting-edge electric vehicles (EVs). The Volkswagen product lineup appeals to a broad spectrum of customers, including families, professionals, and eco-conscious drivers looking for sustainable mobility solutions.

Their ecommerce website serves as a comprehensive platform where potential customers can explore product details, compare vehicle models, and even begin the buying journey online. The site is optimized for an exceptional online shopping experience, providing essential product descriptions, pricing options, financing details, and availability for test drives.

What Makes Volkswagen’s Product Page Outstanding?
Volkswagen’s product pages exemplify best practices in the automotive ecommerce space, balancing visual appeal, ease of navigation, and informative content. Below are the standout features that make Volkswagen’s landing page and product pages highly effective:

1. High-Quality Visuals and Interactive Product Showcases

• The landing page features a full-screen high-quality image of the latest Volkswagen model, immediately capturing customer attention.
• Product pages use a combination of static images, animated images, and product videos to provide an immersive shopping experience.
• Customers can explore various angles of the vehicles, zoom in on key product specifications, and visualize different colors and trims.

Key Takeaways from Volkswagen’s Best Product Pages
Volkswagen’s well-designed product pages are a benchmark for automotive ecommerce businesses looking to optimize their online presence. Here are the essential lessons:

✅ Use high-quality images and videos to provide an immersive shopping experience.
✅ Incorporate strong trust signals, such as customer testimonials, social proof, and media recognition.
✅ Offer detailed product descriptions that highlight the vehicle’s features, performance metrics, and pricing options.
✅ Make navigation seamless, ensuring that customers can easily find the right product category and financing options.
✅ Provide clear CTAs, guiding potential buyers through the next steps of the customer journey.
✅ Emphasize sustainability and innovation, educating consumers on electric vehicles and future technologies.

By leveraging these best practices, Volkswagen ensures that its product pages effectively engage customers, improve conversion rates, and boost credibility in an increasingly digital-first automotive market.

About Square and What It Sells
Square is a well-known ecommerce brand that provides payment processing solutions for businesses of all sizes. The company specializes in point-of-sale (POS) hardware, mobile card readers, and customizable business tools that help retailers, cafes, service providers, and other small businesses streamline their transactions.

Square’s product pages focus on offering a seamless, intuitive buying experience for customers looking to purchase payment solutions. The company emphasizes its brand identity by maintaining a clean, visually appealing design that is highly functional. Whether a small business owner needs a credit card reader, a full POS system, or online payment integration, Square provides all the necessary tools in one place.

What Makes Square’s Product Page Stand Out?
Square’s product page for its mobile card reader follows some of the best practices in ecommerce product pages, making it compelling and easy to navigate. Here’s what makes it highly effective:

1. Simple and Clean Design with Strong Visuals
The page features a clean layout with a focus on product images that showcase the mobile card reader from different angles.
The high-quality images highlight the design and portability of the product, making it easy for potential customers to understand how it works.
White space is used effectively, ensuring that the page is uncluttered and easy to scan.

Key Takeaways from Square’s Effective Product Page
Square’s product page is an excellent example of how a well-designed product page can engage customers, build trust, and drive conversions. Here are the most important lessons:

✅ Use high-quality product images that clearly display the product from multiple angles.
✅ Keep the layout clean and organized, ensuring that the customer journey is smooth and frustration-free.
✅ Be transparent about pricing, avoiding hidden costs that might create friction during checkout.
✅ Highlight product benefits and use cases, making it easier for customers to understand how the product fits their needs.
✅ Include interactive and informative content, such as a FAQ section, trust signals, and suggested products.
✅ Use strong CTAs to encourage customers to take the next step in their buying journey.

By implementing these best practices, Square’s product page successfully engages potential customers, improves the conversion rate, and establishes the brand as a leader in the payment solutions industry.

About Porsche and What It Sells
Porsche is a world-renowned luxury automobile brand that specializes in high-performance sports cars, SUVs, and electric vehicles. Known for its precision engineering, sleek design, and unparalleled driving experience, Porsche continues to dominate the premium automotive industry.

The company’s website serves as a highly effective ecommerce platform, offering potential customers access to detailed product pages showcasing various Porsche models, including the 911, Taycan, Macan, Cayenne, and Panamera. Each product page provides in-depth product specifications, high-quality images, and interactive elements that allow users to compare models, explore features, and customize their vehicles.

What Makes Porsche’s Product Page Stand Out?
Porsche’s product pages exemplify some of the best practices in ecommerce product pages, making them compelling, informative, and highly interactive. Here’s what makes them stand out:

1. Stunning High-Quality Product Images and Videos

• The homepage features a bold and visually striking hero image, setting the tone for the brand identity.
• Each product page includes high-quality images of the car from multiple angles, offering a complete view of the vehicle's design and features.
• Animated images and interactive elements allow customers to explore interior and exterior details, enhancing the online shopping experience.

Key Takeaways from Porsche’s Effective Product Page
Porsche’s product pages successfully balance aesthetic appeal, detailed information, and user engagement, making them an example of well-designed product pages. Here’s what businesses can learn:

✅ Use visually compelling images and videos to showcase your product quality and brand identity.
✅ Provide detailed product descriptions with a focus on features, specifications, and unique selling points.
✅ Incorporate interactive elements such as comparison tools, animations, and customization options.
✅ Ensure a clean and intuitive layout that guides customers through the buying process effortlessly.
✅ Use strong CTAs that encourage customers to explore, compare, and take action.

By implementing these best practices, Porsche has successfully created an effective product page that maximizes engagement, builds trust, and drives sales.

About Oreo and What It Sells
Oreo is one of the most recognizable cookie brands in the world, offering a wide variety of flavors, limited-edition collaborations, and customizable products. The brand has expanded beyond its classic sandwich cookie to include bundled gift sets, personalized cookies, and themed collections like the Disney Princess Edition seen on this page.

The Oreo ecommerce store is designed to provide an interactive and engaging shopping experience where customers can explore new flavors, order custom cookies, and browse various product categories. This product page not only serves as a standard online store but also acts as a branding tool that reinforces Oreo’s fun and playful identity.

What Makes Oreo’s Product Page Stand Out?
Oreo’s product pages are a perfect example of how a brand can create an engaging, user-friendly ecommerce experience. Here’s what makes them particularly effective:

1. Visually Engaging and Playful Design

• The page immediately captures attention with high-quality images featuring colorful, interactive elements that reinforce the brand’s fun and playful identity.
• The customization feature (OREO ID) allows customers to create their own personalized cookies, making the product page more interactive.
• Bright, bold colors and animated images enhance the user experience, making the site feel dynamic and engaging.

Key Takeaways from Oreo’s Product Page
Oreo’s product page effectively combines interactive elements, visually engaging content, and seamless navigation, making it a compelling product page. Here are the key lessons businesses can learn:

✅ Use bold, playful visuals that align with your brand identity and keep customers engaged.
✅ Offer personalization options to make the shopping experience more interactive and appealing.
✅ Ensure clear, concise product descriptions that provide value without overwhelming the reader.
✅ Utilize strong CTAs that guide customers toward making a purchase effortlessly.
✅ Incorporate social proof and collaborations to boost credibility and encourage conversions.
✅ Maintain a clean layout with intuitive navigation to provide a smooth online shopping experience.

By implementing these best practices, Oreo has successfully built product pages that maximize customer engagement and drive conversions.

About Nutribullet and What It Sells
Nutribullet is a leading brand known for its blenders, juicers, and kitchen appliances designed to promote healthy living. The company specializes in nutrient extraction technology, helping customers create smoothies, juices, and blended meals with ease. The product range includes personal blenders, full-sized blenders, and food processors, each crafted to enhance meal preparation efficiency.

Nutribullet’s ecommerce store is a great example of how to build product pages that seamlessly combine informative descriptions, engaging visuals, and social proof to drive customer engagement and conversions.

What Makes Nutribullet’s Product Page Stand Out?
The Nutribullet product page is a perfect example of an effective product page that balances branding, usability, and visual appeal. Here’s what makes it one of the best product pages in the ecommerce space:

1. High-Quality Product Imagery and Visual Storytelling

• The page uses high-quality images that showcase Nutribullet’s products in real-life scenarios, allowing potential customers to see them in action.
• Bright, engaging visuals make the page feel lively and inspiring, reinforcing the brand’s health-focused identity.
• Product images are well-placed, displaying various angles, product details, and key functionalities, helping customers find the right fit for their needs.

Key Takeaways from Nutribullet’s Product Page
Nutribullet’s product page effectively combines interactive content, high-quality images, and well-structured product descriptions, making it a compelling product page. Here are the key lessons businesses can learn:

✅ Use engaging visuals and real-life product images to showcase usability and encourage conversions.
✅ Ensure smooth navigation by categorizing products effectively and maintaining a clean layout.
✅ Highlight customer testimonials and social proof to build trust and boost conversion rates.
✅ Integrate clear, strong CTAs that guide customers toward making a purchase.
✅ Encourage social media engagement to enhance the brand’s reach and customer loyalty.
✅ Provide well-structured product descriptions with key details that help users make informed decisions.

About Pandora and What It Sells
Pandora is a globally recognized jewelry brand specializing in charms, bracelets, rings, earrings, and necklaces. The brand is known for its customizable charm bracelets, which allow customers to create unique, personalized jewelry pieces. Pandora’s collections include classic designs, limited-edition collaborations, and lab-created diamonds, catering to a diverse audience looking for high-quality, sentimental jewelry.

Pandora’s ecommerce store is a shining example of a well-designed product page that combines stunning visuals, engaging content, and strong social proof to captivate potential customers and drive conversions.

What Makes Pandora’s Product Page Stand Out?
Pandora’s product page is a masterclass in luxury ecommerce design, seamlessly blending aesthetic appeal with functionality. Below are the key elements that make this one of the best product pages in the industry:

1. High-Quality Product Images and Interactive Visuals

• The page features high-quality images that showcase product details, materials, and craftsmanship, helping customers find the perfect jewelry piece.
• Lifestyle photography enhances the customer journey, showing jewelry in real-life scenarios, making it easier for potential buyers to visualize their purchases.
• Dynamic banners and carousel images keep the page fresh and engaging, highlighting new collections and promotions.

Key Takeaways from Pandora’s Product Page
Pandora’s product page effectively combines luxury branding, intuitive navigation, and compelling product presentation, making it an effective product page. Here are the main takeaways:

✅ Use high-quality product images to highlight intricate details and showcase products in real-life settings.
✅ Make navigation intuitive by organizing product categories and using filters to simplify browsing.
✅ Leverage social proof by incorporating customer testimonials and star ratings to build credibility.
✅ Create a seamless ecommerce experience by ensuring clear product descriptions, trust signals, and easy checkout options.

Creating a high-converting product page requires integrating several key elements that enhance user experience, engagement, and conversions. Each component plays a crucial role in attracting potential customers, providing clear product details, and building trust signals that encourage purchases. Below is a breakdown of essential product page elements and why they matter.

An effective product page is crucial for ecommerce businesses, as it directly influences the customer journey and buying decisions. Optimized product pages improve site engagement, increase conversion rates, and enhance brand identity by delivering a seamless online shopping experience.

Beyond aesthetics, a well-structured product page makes it easier for potential customers to find relevant product details, compare options, and evaluate value. SEO-friendly content, such as detailed descriptions and relevant keywords, helps improve search visibility, driving more organic traffic to the ecommerce store. Ultimately, an optimized product page streamlines the purchasing process, reduces bounce rates, and maximizes sales potential.

A strategically designed product page is a powerful sales tool that influences both conversion rates and SEO rankings. When a product page is properly optimized, it helps search engines understand the product category, improving its ranking in search results. High-quality images, user-generated content, and interactive elements keep customers engaged, reducing bounce rates and increasing session duration.

For conversions, effective product pages create a frictionless experience. Visually appealing layouts, compelling product descriptions, and trust signals work together to engage customers and encourage purchases. Implementing social proof, live chat support, and clear CTAs further reinforces the value proposition, making it easier for customers to make confident buying decisions.

A best practice for any ecommerce store is to invest in building product pages that balance compelling product pages with functionality. Product pages should be descriptive, engaging, and conversion-focused, ensuring they meet the needs of potential buyers while supporting SEO strategies.

Priceva's tools provide advanced pricing insights, helping retailers track competitive prices, market trends, and product availability. With real-time pricing data and analytics, businesses can optimize their pricing strategy, ensuring their product pages remain competitive and profitable.

A high-converting product page includes high-quality images, engaging product descriptions, clear pricing, strong CTAs, customer reviews, and trust signals. These elements work together to enhance the online shopping experience and drive sales.

To differentiate your product page, use unique product images, detailed descriptions, and interactive elements. Incorporate customer testimonials, video content, and personalized recommendations to create a more engaging ecommerce experience.

Tools like Google Analytics, A/B testing software, heatmaps, and Priceva’s pricing intelligence solutions help optimize product pages by tracking customer behavior, conversion rates, and competitive pricing trends.