Pricing Psychology

Discover the Goldilocks Effect or Principle, Rules and its strategic applications in business pricing and marketing. Learn how to find the 'just-right' balance for success.

Dive into the world of psychological pricing with Priceva. Understand its definition, explore real-world examples, and learn about its advantages and disadvantages in this comprehensive guide.

Master odd-even pricing psychology to boost sales. Learn luxury brand tactics, look at the odd-even pricing implementation guide by Priceva.

Detailed guide to behavioral pricing: examples, structure, principles, and explanation of how customers can react to price changes.

Anchor pricing is one of the most effective ways to increase revenue. In this article, you can learn how the anchor works and how to apply this strategy.