The monitoring procedure is performed as follows: the list of products intended for reconciliation is uploaded as a separate feed list to Google Merchant Center.
The product feed is a list of products on the site with all the necessary information (attributes) about them.
This list includes articles that P2Pet’s catalog is guaranteed to sell at the lowest price.
Based on the price monitoring report, the low price
attribute is added to the products with the lowest prices. You can use this parameter as a filter, too.
Making sure products from the list comply with the low price tag is done once a day. If monitoring confirms that the price is low, the tag is saved, if not, it is removed.
Sometimes there is a need to perform an unplanned update. This can happen if checking the price index
shows a sharp change. A detailed study of the situation follows: what exactly has changed and how significantly. Then the necessary actions are taken to remedy it.
Feed lists are also used to create advertising campaigns:
- Dynamic remarketing,
- Product Ads (PLA).
Based on the data obtained, product ads are generated for the assortment with the lowest price.