Shopify Pricing 2024

By Thomas Bennett Financial expert at Priceva
Published on July 1, 2024
Shopify, one of the premier ecommerce platforms, continues to stand out in 2024 with its diverse suite of tools designed to meet the needs of businesses from small startups to large enterprises. With pricing plans starting at $29 per month for the Basic Shopify plan and escalating to over $2,000 for Shopify Plus, the platform offers scalable solutions that cater to a wide spectrum of business sizes and needs. This breadth of options ensures that Shopify remains a strong contender in the ecommerce space, despite its premium pricing tier. This article aims to unravel the complexities of Shopify’s 2024 pricing structure, diving deep into the specifics of each plan's features, benefits, and potential hidden costs. Our goal is to arm you with comprehensive insights so you can choose the most suitable Shopify plan for your business, ensuring you invest wisely in your ecommerce capabilities without any surprises.

Shopify's commitment to providing a robust ecommerce platform is evident in the variety of plans tailored to different business needs and budgets. From the affordable Shopify Starter plan designed for those just testing the ecommerce waters, to the comprehensive Shopify Plus for high-volume merchants and large-scale enterprises, Shopify's pricing plans are thoughtfully structured to facilitate your business’s growth in the online market. This detailed exploration of Shopify’s offerings will guide you through each pricing tier, highlight critical features, and discuss potential additional costs associated with third-party apps and services, ensuring a clear understanding of what you can expect when you choose to embark on or continue your ecommerce journey with Shopify.

Shopify Pricing Plans in 2024: Overview

In 2024, Shopify continues to adapt its pricing strategies to accommodate the evolving needs of the digital marketplace.

Starter plan

Starting at the ground level, the Shopify Starter plan, priced at just $5 per month, is perfect for those looking to extend their sales into social media or enhance an existing website with basic ecommerce functionalities. This plan is an excellent choice for small businesses or solo entrepreneurs who wish to integrate Shopify’s powerful sales tools without committing to a full-fledged online store setup.

Basic plan

Moving up, the Basic Shopify plan, at $29 per month, offers a comprehensive solution for newcomers to the online store scene. It provides all essential tools required to launch a robust online business, including website and blog integration, secure payment gateways, and the management of unlimited products. For growing businesses that need more advanced features, the Shopify plan at $79 per month includes professional reporting tools, lower credit card fees, and enhanced analysis capabilities, making it ideal for businesses with expanding online sales.

Advanced plan

The Advanced Shopify plan, priced at $299 per month, is designed for businesses that require detailed insights into their sales and customer trends. It offers advanced report building and third party calculated shipping rates, which are crucial for optimizing shipping strategies and cutting costs. Finally, the Shopify Plus plan starts at around $2,000 per month and is tailored for large businesses and enterprises requiring a high level of customization, dedicated support, and advanced security features. Shopify Plus provides a powerhouse of tools aimed at facilitating massive sales volumes and complex operations typical of major online retailers.

Each of these plans comes with its own set of features and potential additional costs, especially when integrating third-party apps, which are often necessary for enhanced functionality like customer review systems. It’s crucial for prospective Shopify users to consider not only the base price of each plan but also the additional costs that may accrue from these enhancements to accurately assess the total cost of operation on the platform.

What Shopify Plan Should You Go For?

Choosing the right Shopify plan is crucial to the success of your ecommerce endeavors, as each plan offers different features tailored to various business sizes and needs. Whether you're just starting out or looking to expand a well-established online presence, understanding the nuances of each Shopify plan can ensure you select the most cost-effective and feature-rich option available.

For entrepreneurs at the helm of expansive online enterprises or those needing high-level customization and detailed analytics, Shopify Plus is designed to support large-scale operations with its advanced features. This plan not only facilitates a high volume of sales but also offers dedicated support and deeper customization options to cater to the unique demands of large online stores. Shopify Plus is particularly beneficial for businesses that require robust integration capabilities with other systems and advanced security features to handle a large influx of transactions.

On the other end of the spectrum, the Basic Shopify plan is an excellent starting point for smaller businesses aiming to carve out a niche in the digital marketplace. It offers all the essential tools needed to launch a successful online store, including website and blog capabilities, secure payment gateways, and basic ecommerce functionalities at a reasonable price. The Shopify plan, one step above the basic, is well-suited for growing businesses looking for additional features such as professional reports and improved credit card rates to help scale their operations effectively.

Businesses that straddle the line between online and physical sales will find the Shopify and Advanced Shopify plans especially valuable. These plans include an integrated POS system that facilitates the management of both online and in-person transactions seamlessly. For businesses that manage multiple sales channels, these plans offer the flexibility needed to maintain consistency across different selling environments.

Benefits to start with Shopify Starter Plan

For those new to ecommerce or working with a limited budget, the Shopify Starter plan offers an accessible entry point. Priced at just $5 per month, it allows small businesses and entrepreneurs to leverage Shopify’s powerful sales tools to initiate sales through social media channels and integrate ecommerce functionalities into existing non-Shopify websites. This plan is perfect for users who are looking to start small, with the ability to upgrade as their business grows and their needs become more complex.

The Shopify Starter plan not only supports occasional in-person sales, making it versatile for sellers who attend events or have pop-up shop opportunities, but it also serves as a low-risk investment for testing the ecommerce waters. With this plan, you can access essential features without the commitment of higher-priced plans, allowing for a gradual introduction to the broader capabilities of the Shopify platform. It's an ideal solution for those who need a simple, effective way to start selling online and want the flexibility to expand their ecommerce operations as they develop a deeper understanding of their market and refine their sales strategies.

Each Shopify plan comes with its own set of transaction fees, credit card rates, and potential costs associated with third-party apps and additional features. It's important to factor these into your decision-making process as they can significantly affect your overall investment in the platform. Understanding these details will help you navigate Shopify's pricing structure more effectively, ensuring you select the plan that best fits your business model and financial constraints.


Shopify's 2024 pricing plans continue to cater to a broad range of business needs, from fledgling startups to sprawling enterprises, offering a tiered pricing structure designed to accommodate the varying requirements of today’s diverse ecommerce landscape. By providing detailed insights into each plan, Shopify empowers business owners to make well-informed decisions, ensuring they select a plan that aligns perfectly with their operational needs and budgetary constraints. Whether it’s starting small with the Shopify Starter plan or scaling operations with Shopify Plus, understanding the full spectrum of features, additional costs, and the overall value each plan offers is crucial.

Aligning the right Shopify plan with your business goals allows you to leverage Shopify as a powerful tool to expand your online presence and propel ecommerce success. This strategic alignment ensures that businesses not only manage their initial and ongoing costs effectively but also maximize the robust features Shopify has to offer. From simple website building tools to advanced ecommerce functionalities, Shopify’s platform is designed to support your business’s growth at every stage, making it a key player in the success of both new and established online stores.

Moreover, integrating Priceva's advanced pricing tools can further enhance your ecommerce strategy on Shopify. Priceva offers real-time price optimization, dynamic pricing, and competitor tracking features that help you maintain competitive pricing on Shopify. By receiving alerts and notifications about competitor price changes and utilizing detailed reports on pricing performance, businesses can adapt swiftly to market changes and optimize their pricing strategies. This integration not only complements Shopify's capabilities but also provides a data-driven approach to pricing, ensuring that your online store remains competitive, responsive, and profitable in a rapidly evolving ecommerce landscape.

As the ecommerce environment evolves, so too does Shopify’s pricing strategy. The platform’s commitment to enhancing its service offerings means that it periodically adjusts prices and updates its features to ensure that users continually receive the best possible ecommerce tools. This dynamic approach to pricing and plan structuration is a testament to Shopify’s dedication to user satisfaction and market leadership.


How much does Shopify actually cost?

Shopify's pricing structure is designed to accommodate businesses at various stages of growth, ranging from individuals just starting out to large enterprises seeking robust ecommerce solutions. The cost begins at $5 per month for the Starter Plan, ideal for those new to ecommerce and looking to make initial sales through social media or by adding simple shopping functionality to an existing website. For more established businesses, Shopify offers plans that increase in functionality and price, culminating in the Shopify Plus plan, which starts at approximately $2,000 per month and can go higher based on specific requirements and additional features.

Each plan comes with its own set of features, and businesses may incur additional costs through the integration of third-party apps necessary for specific functionalities, such as advanced inventory management, enhanced customer service tools, or specialized marketing apps. These costs can vary widely but are crucial for customizing the Shopify experience to meet unique business needs. Moreover, transaction fees and credit card processing charges can also affect overall expenses, making it important for businesses to consider these factors when choosing the plan that best fits their budget and ecommerce aspirations.

Did Shopify prices go up?

Over the years, Shopify has periodically adjusted its pricing to reflect the continual enhancements and new features added to its platform. These adjustments are aimed at ensuring that all users, from small artisans to large corporations, have access to the most advanced and effective tools necessary to succeed in the increasingly competitive online marketplace. Shopify's commitment to innovation involves significant investment in technology and services, which occasionally necessitates price adjustments to support these enhancements. However, these changes are also paired with improvements in service, like enhanced customer support, more robust infrastructure, and a broader array of features, ensuring that users receive significant value for their investment.

Is Shopify or Etsy better?

Choosing between Shopify and Etsy depends significantly on your specific business needs and long-term goals. Shopify provides a comprehensive platform with extensive customization options that give you complete control over your online store's look, functionality, and customer experience. This makes it an ideal choice for businesses that plan to scale quickly or require a high degree of brand personalization. Conversely, Etsy is a marketplace that offers easy access to a built-in audience, making it a fantastic option for artisans, crafters, and small vendors who prefer to focus on creation over complex ecommerce logistics. Etsy's structure is particularly beneficial for those who want simplicity in setting up and maintaining their online presence without the need for extensive customization.

Why is Shopify so expensive?

The perceived high cost of Shopify can be attributed to its comprehensive range of features, scalability options, and the high level of support provided to its users. Shopify plans are designed to provide businesses with a powerful infrastructure to manage sales, process payments, and offer an exceptional online shopping experience, justifying its pricing through the potential high returns on investment it offers. As businesses grow, Shopify's platform can scale to meet increased demands, including handling a larger volume of transactions, providing advanced reporting and analytics, and integrating with a myriad of third-party applications. This scalability, combined with robust security measures and extensive customization capabilities, ensures that Shopify remains a valuable platform for serious ecommerce businesses focused on substantial growth and expansion.

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