It is not a secret that any serious business consists not only of calculating the desired profit and performing risk analysis; along with these and other things, rational revenue management plays a significant role. Several decades ago, the main solutions were formulated and developed to systematize revenue management. The first solutions were aimed at analyzing tourist flow, but later solutions appeared for other business areas. For example, when BOAC, the predecessor of British Airways, came up with "Early Booking" at a better price, it became one of those solutions and is now ubiquitous.
Further, after its success in the aviation industry, revenue management was adapted by hotels. This made it possible not only to increase the occupancy, but also to plan the implementation at more favorable prices for business owners, taking into account supply and demand in different situations, such as public events, seasonality, weekends, etc.
In the following decades, up to the present day, revenue management has been accepted as one of the main tools for analysis and a way to increase companies’ income and reduce the risks of misuse of company budgets, which in turn contributes to stability in development and expansion of businesses in general.