While market pricing can often be a strategic move for many businesses, it does not come without its set of challenges. Adopting this approach may, at times, devalue products with a higher intrinsic or perceived value. This can inadvertently cause a brand to forgo higher profit margins they could have otherwise enjoyed. Additionally, this type of pricing mandates relentless vigilance of the market's pulse, an endeavor that can be resource-intensive. Organizations may find themselves allocating significant manpower and tools to track market dynamics constantly. Moreover, a singular focus on external market prices might sometimes overshadow the internal financial health of a company. If businesses fixate solely on competitor prices and disregard their operational costs and overheads, they risk endangering their profit margins and, by extension, their financial sustainability.