There are also some drawbacks to this pricing strategy.
One disadvantage is that this strategy cannot be applied everywhere. There are areas in which the margin is much more than 100%: pharmaceuticals, mobile phones, luxury goods, and groceries. Selling goods in these areas at a 100% markup will simply be unprofitable. There will be a big risk of burning out.
There are also industries where the margin, on the contrary, is less than 100%. In this case, your supply will exceed the demand, and it will not be profitable for you, since some of your goods will be sitting idly in the warehouse.
Keystone pricing is quite easy to use, but before applying this strategy, you need to research your market, understand what margins your competitors have, and what the average margins on the market are.