With this approach, the characteristics of the product remain unchanged: the price difference depends on the market, or rather on the purchasing power of the customers in the market.
If it is a mass market, then the product will cost less there than on the luxury segment market. Although there will be no differences in the product, it all depends on how much money the buyers in a particular market are willing to pay.
For example, say a sportswear company produces sneakers and supplies its products to different stores. In those stores where products are presented for the middle class, sneakers will cost $50, and in another store, where more expensive brands are presented, the same sneakers will cost $150. There will be demand in both stores, as some customers will be willing to pay $50, and others $150.