Another excellent way to increase traffic to your e-commerce store is to set up effective email marketing. If you already have an email list of your customers, sending out marketing messages via email should be no problem. If you haven't started doing this yet, we recommend starting with the existing customer base you have and gradually expanding your email list.
You might think that email marketing is no longer relevant, but you'd be wrong. Email newsletters are one of the most effective marketing methods, leading to high conversion rates and sales. According to a study by the DMA (Direct Marketing Association), the ROI (return on investment) in email marketing averages $38 for every dollar spent on distribution. Statistics show that the open rate for email newsletters is between 20% and 30%, and the click-through rate is between 3% and 5%, which is a reasonably high figure.
Email newsletters can be personalized for each recipient, increasing the likelihood that the email will be opened and read.
In a good email marketing strategy, each stage should be well thought out to guide customers at each stage of the sales funnel. Well-written "warming-up" email chains can organically transition "cold" clients into buyers.
Here are a few tips on how to make email marketing as effective as possible:
● Provide value: always send high-quality content so that your readers want to open emails and then click on the links in them. Your audience is ready to receive relevant and useful information.
● Segment your audience: segment your audience by interest, so that each group receives the content they need. Also, divide your audience into groups according to the actions they have taken (for example, subscribed to the newsletter, filled out a questionnaire, participated in a gift draw, made a purchase, etc.)
● Work with your mailing list: don't just expand the list, but regularly review it to see who you can remove from it. If you see someone who hasn't opened your emails once or hasn't done so in a long time, it may not be worth spending resources on them, and it's better to focus on attracted target subscribers.
Email newsletters can be used for various purposes, such as notifications about new products, promotions, discounts, reminders about abandoned carts, etc.