Case Study: How an Integrator Used Priceva to Help a Retailer Increase Sales and a Brand Regain Control Over MAP

Pricing is a highly volatile area in e-commerce. One client of a digital solutions integrator was spending dozens of hours manually analyzing competitor prices. Another was suffering significant financial losses due to uncontrolled price dumping. Priceva helped solve these pressing challenges through automation, without adding workload for IT teams and with measurable results: an 18% increase in revenue and an 80% reduction in MAP violations. One platform, two results. A business impact that is hard to overlook.

PlaceMan, an experienced digital solutions integrator specializing in e-commerce, has been working with Priceva for more than four years. During this time, the team has connected dozens of clients to the platform, ranging from niche brands to large retail chains.

In spring 2024, the integrator faced two challenges at the same time, coming from completely different clients but sharing the same systemic problem: a lack of transparent price control.

• An online retailer was suffering from delayed responses to market changes and losing margin.
• A brand was constantly dealing with widespread violations of its Minimum Advertised Pricev (MAP) and was unable to protect its pricing policy across sales channels.

Both companies had tried to solve the problem manually using Excel, contractors, and ad hoc measures. None of these approaches produced sustainable results.

At this point, PlaceMan decided to use a tool whose reliability it already knew.

A large online retailer with a broad product assortment of more than 15,000 SKUs and extensive geographic coverage faced a serious problem: competitor prices on marketplaces and websites changed every day, while its pricing system did not.

• Monitoring was performed manually once a week.
• Prices were updated with significant delays.
• The analytics team spent up to 60% of its time on routine tasks: collecting, validating, and consolidating data.
• The company often failed to respond quickly enough to competitor promotions and seasonal price fluctuations because the data became outdated faster than decisions could be made.

With the help of the PlaceMan team, Priceva was implemented and configured via API. The integration was completed quickly, without requiring changes to the client’s ERP or BI systems.

The following modules were used:

• Competitor Price Monitoring

Price data was collected from dozens of websites and marketplaces and automatically matched against the client’s database.

• Price History

Price changes were analyzed at the SKU level to identify patterns.

• Price Index

Price indexes were created by category, competitor, and region.

• Repricing Rules

Pricing scenarios included rules such as “X% below a competitor” and “higher, while maintaining the target index.”

Reports and alerts were configured for the commercial team:

• daily updates on deviations from market prices;
• prioritization by SKU and region;
• a dedicated dashboard for category managers.

A home appliance brand sold its products through dozens of partners, including distributors, retail chains, online stores, and marketplaces.
Despite having an established Minimum Advertised Price (MAP), the market was chaotic:

• Retail prices for the same product differed by 20–30%.
• On marketplaces, products were often sold below the purchase price, damaging the brand’s image and partner relationships.
• The sales team responded to distributor complaints and tried to document violations manually by taking screenshots and compiling Excel reports.

All of this consumed time without creating a systematic process or delivering sustainable results.

Working with the PlaceMan integrator, the brand connected Priceva to address these tasks:

• MAP Compliance Monitoring

Automatic collection of prices from websites and marketplaces, comparison against the recommended price, and alerts for violations.

• Price History Collection and Storage

Recording the time, date, and source of each violation, along with an archive of screenshots and reports for use when working with partners.

• A violation frequency and duration report was also enabled, making it possible to distinguish isolated deviations from systematic price dumping.

Operational reports included:

• automated distribution of violation reports to channel managers;
• Excel exports for legal and commercial teams;
• a shared dashboard for monitoring partner compliance.

The retailer and the brand represent two different cases with two different objectives, but they produced the same fundamental outcome: Priceva enabled both businesses to move from reacting to events after they happened to actively managing them.

• The retailer was able to respond accurately to market changes without losing margin or overloading its analytics team.
• The brand regained control over MAP, systematized its work with partners, and improved discipline across its sales channels.

If you:

• are tired of manual monitoring;
• are losing revenue because of outdated prices;
• cannot prove who is dumping prices;
• want to control prices across marketplaces and distribution channels;

Priceva is a solution that has already demonstrated its effectiveness. Create a free account and test Priceva with your own data to see how it handles your business challenges.

Discover other Priceva cases to see which solutions have been selected for the assigned tasks.

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