Sergey Krupnov

Sergey Krupnov is the Co-Founder of Priceva, a price monitoring and competitive intelligence platform he has been building and developing since 2016. With more than a decade of experience in ecommerce technology, pricing automation, and business development, Sergey works at the intersection of retail strategy, market data, and technology.

As a co-founder of Priceva, Sergey has been closely involved in the evolution of the platform from its early price monitoring capabilities to a broader retail technology solution. Over the years, Priceva has expanded its functionality to include automated product matching, MAP and MSRP monitoring, dynamic repricing, marketplace seller tracking, analog monitoring, and AI-powered demand forecasting. This experience has given Sergey a practical understanding of how pricing technology evolves alongside the needs of brands, manufacturers, and retailers.

Sergey’s areas of expertise include pricing strategy, MAP policy enforcement, competitive intelligence, retail pricing, ecommerce automation, and price monitoring technology. He is particularly interested in how businesses can use accurate market data to make better pricing decisions, maintain competitive positioning, protect brand value, and respond more quickly to changes across online sales channels.

His perspective combines product development experience with an understanding of the commercial challenges faced by ecommerce businesses. Through his work with Priceva, Sergey has gained insight into pricing operations across different markets, retail categories, and business models, from competitor monitoring and marketplace tracking to MAP compliance and automated repricing.

At Priceva, Sergey writes and contributes expert insights on pricing strategy, MAP and MSRP policies, competitive intelligence, and retail technology. His work focuses on translating complex pricing challenges into practical approaches that brands and retailers can apply to improve market visibility, strengthen pricing governance, and make more informed business decisions.